The Goodness bar was developed in order to give the consumer a healthy alternative as part of a varied and balanced diet. The raw bars that were launched contained natural ingredients, such as dates, nuts, raisins and oats and were basically pressed together. No sugars were added and no heat treatment was used to make the bar.

Three incredible flavours were developed: Cocoa & Orange, Cocoa & Hazelnut and Coconut. All were successfully launched in Tesco and Asda in the UK and Albert Heijn in the Netherlands. A great bar that is gluten and dairy-free and an amazing option for a daily snack.

Product attributes:

Small and simple ingredients list

Dairy-free

Gluten-free

Contains natural ingredients

Source of fibre

No added sugar

Only contains naturally occurring sugars

No mysterious additives or preservatives