HELPING TO MAKE HARD ICED TEA A REALITEA
Low-alcohol carbonated drinks are a firm favorite in the US. But now it’s time to spill the tea on the latest buzz on the street; hard iced tea. This tea-based bevvy is hot on the heels of its predecessor hard seltzer.
Hard seltzer is a blend of alcohol, carbonated water, and fruit juice. Hard seltzer burst onto the American adult beverage scene in 2013 and quickly sky-rocketed to become a tipple of choice. Health-conscious partygoers looking for a more responsible way to let loose love the reduced calorie and alcohol content that hard seltzer offers.
Yet not everyone is a fan of fizz, leaving the market wide open for a still alternative. This gap in the market created the perfect launchpad for the creators of Lay-Low.
Lay-Low is a Dublin-based, start-up committed to bringing alcohol-enhanced hard iced tea to Europe and beyond. After gaining inspiration stateside, Lay-Low decided to create their unique, naturally-flavored hard iced tea. The idea was to blend iced black tea with triple-distilled alcohol and refreshing fruit flavors.
TUNING TASTE BUDS
Lay-Low’s goal was to introduce a refreshing low-alcohol beverage to the tastebuds of the Emerald Isle. With a helping hand from our experts at Food Scientists for Hire, this dream became a realitea.
Bringing a drink to market, and more importantly, ensuring it’s a success, is a meticulous process. However, with the practical help and support of Food Scientist for Hire, Lay-Low sailed through the development stages. Our food science experts began crafting the recipe and didn’t hang up their lab coats until Lay-Low rolled off the factory floor.
PEACHY KEEN
Lay-Low is a delicious-tasting, alcohol-enhanced beverage. One ingredient though is key to Lay-Low’s success; black tea. The antioxidant properties of black tea provide a healthier alternative to sugary cocktails.
Food Scientist for Hire helped develop two mouthwatering flavors of hard iced tea for Lay-Low; peach and lemon. Both drinks now take their place among a global hard iced tea market predicted to reach a revenue of USD 14.5B by 2030.
MAKING SUCCESS A REALITEA
Lay-Low sits proudly on the shelves at Applegreen stores and other Irish food retailers. With a successful first production run, sales are steadily advancing across the Republic of Ireland. Lay-Low’s strategy to “create something different and revolutionize the way people enjoy iced tea” has, thanks to Food Scientist for Hire, finally become a realitea.
YOUR TIME TO SHINE
Are you feeling inspired? Don’t let your product concept gather dust. Thanks to rapidly growing markets across the F&B industry, there’s never been a more exciting time to get your idea off the ground! The best way to ensure your product doesn’t flop is to seek advice from an authority in the field. Hiring a team with a proven track record of successful recipe development, ingredient sourcing, nutritional labeling, and more is essential. Luckily for you, our Food Scientist for Hire team is ready and waiting to guide you through the process. Book your free consultation call today and let Food Scientist for Hire help you write your own success story.
