CBD BEVERAGE RANGE BOURNE OUT OF NEED TO REVIVE THE BODY AND RELAX THE MIND
Meet Mitch and Luke Bourne, two young entrepreneurs who used their downtime during the global Pandemic to improve their mental and physical well-being.
The positive effect on the duo’s overall health led them to make this life change into an everyday norm.
The Bourne brothers identified a gap in the CBD beverage market for hydrating drinks that were easy to grab on the go, tasted great, and were convenient to store.
Taking natural ingredients recognized for their wellness properties and combining them with fresh flavors, Mitch and Luke formed TIBA, a start-up company dedicated to creating nature-infused wellness waters to help customers live their best lives.
Their mission was to RESET, REVIVE, and RELAX health-conscious consumers with the best non-CBD and CBD beverages to ease the mind, body, and soul.
Three of the products in the TIBA drinks range are enhanced with 10mg of natural hemp-based CBD. This compound works naturally with the body to create an overall feeling of wellness. So, while CBD, unlike Tetrahydrocannabinol (THC), won’t get you high, it may help promote restful sleep, ease anxiety, soothe aches and discomforts, and support healing and relaxation!
WHAT'S IN THE CAN?
Apart from a daily dose of balance, you can expect to find a host of natural ingredients, and better yet, beverages are available with or without 10mg of CBD. Choose from ‘resetting’ raspberry flavor with apple juice, ‘reviving’ lemon-flavored wellness water with Holy Basil extract and essential vitamins, and ‘relaxing’ peach-flavored water with chamomile flower, valerian, and ashwagandha root.
The Minnesota-based company launched in 2023. Today, it supplies non-CBD products, CBD drinks, and merch online and at selected grocery stores, pop-ups, and events in the USA.
Thanks to their decision to enlist the help of Food Scientist for Hire, the guys’ future is bright, but bringing CBD products to market can be a minefield.
Regulations and laws in the USA, EU, and beyond constantly evolve. Undeterred and determined to succeed, the guys sought the help of Food Scientist for Hire. Thankfully, the team was able to overcome the hurdles in the quest for CBD beverage development.
Cannabis-related products are becoming increasingly legalized. So, with CBD wellness drinks trending, the market is rapidly expanding.
As consumers turn toward alternative wellness solutions, the demand for CBD sparkling and seltzer waters, iced teas, soft drinks, fruit drinks, and energy beverages shows no signs of slowing.
In fact, NielsenIQ’s CBD beverage data reveals that CBD beverage sales in the US in 2021 reached USD 19 million. While it’s still a comparatively up-and-coming segment, sales figures are up by 42.2% compared to 2020, outperforming total beverage sales, which increased by 21.9%.
Food Scientist for Hire is passionate about food and beverage development. Our team of professionals is keen to help you create the best custom product for today’s demanding drinks market.
We can help with recipe formulation, lab testing, product legalization, manufacturing, storage, distribution, and more. Call us to arrange your complimentary consultation and bring your CBD beverage idea to fruition.
